“Our production team will have, for the first time, direct access to the team’s first 19 years of content,” says Jay O’Brien.
Since the birth of The Baltimore Ravens in 1996, much has changed in how fans watch football. Inside the stadium, fans see video clips, images, and replays on high-definition RavensVision screens. Outside, fans watch on broadcast and social media. Emmy-winning Ravens Productions has the job of delivering content to fans wherever they want to see it.
“Even when our television shows are dark and there aren’t any games at M&T Bank Stadium, our fans demand compelling content on our website, mobile app, and social media,” explains Jay O’Brien, Director of Broadcasting & Gameday Productions, Baltimore Ravens.
Making Better Use Of A Rich Legacy
Ravens Productions decided to make the shift from a videotape-based workflow to a file-based system to make better use of their assets – 19 years of videotaped games, off-the-field activities, community events, and press conferences.
“It’s fair to say that we didn’t really know what we had, and when we did know, it was hard to find and reuse,” O’Brien says.
More Than Just Going Tapeless
Jay and his team enlisted the help of Integrated Media Technologies, Inc. (IMT).
“We wanted a system built on an open platform, that was reliable, cost-effective and scalable… [We wanted] easier access to our archival footage, and this solution absolutely had to be up and running prior to the start of the 2015 training camp,” explains O’Brien.