Reach Engine Platform Manages Nearly 50,000 Photos in Real Time During Most Recent Sundance Film Festival; Creates Automated Workflow Process for Future Events

Levels Beyond, the company behind the Reach Engine content inventory platform, today announced a new relationship with Sundance Institute, which annually hosts the Sundance Film Festival.

This past January, the Levels Beyond Reach Engine platform powered the Institute’s complex content strategies for handling nearly 50,000 images from the Festival, managing the capture and categorizing, and supporting the distribution of those images to media, consumers and other audiences, across various devices and platforms.

Images from the Festival contribute to the event’s dynamic success. They provide the first line of promotion, a daily record, and a timeline of the history of the event. With the volume of images created during the 10-day Festival, the Institute was looking to streamline and automate the process of ingesting, distributing and archiving these photo files.

Having previously used an entirely manual process, the Institute deployed the Reach Engine rules-based workflow in just five weeks. The Reach Engine platform imported, transcoded, packaged, delivered, and archived the photos in real-time during the Festival.

“Most any system can archive and manage photos. It’s the archive orientation that Reach Engine obliterates,” said Danny Gold, vice president strategic products, Levels Beyond. “The Institute’s inventory of images became a real-time promotion and production tool within minutes after each photo was created. The dynamic workflow of Reach Engine turned daily cycles into real-time occurrences.”

Reach Engine implanted meta-data directly into the photo files and embedded search functionality into the photo collection without encumbering any part of the process. And, the Institute was able to use the rules-based workflow to lock down permissions on the photos and ensure that the correct photo was being distributed properly. Reach Engine also created a trove of aggregated photos, tagged with the correct information for the Institute to use at future festivals or for other purposes.

“Considering the sheer number of images and the complexity of the meta-data, our standards were extreme in both deployment time and functionality,” said Dave Ginsberg, CTO of the Institute. “We achieved much greater efficiency and accuracy over our previous process of doing this by hand.”

With the close of the Festival, the two companies began working on a process to bring the power of the Reach Engine platform to the vast video content owned and created by the Institute.

To learn more about the tools used by the Institute, visit Levels Beyond at NAB April 5 – 10, 2014 in booth #SL8505 or visit

About Levels Beyond
Levels Beyond is the company behind the Reach Engine content inventory platform. Reach Engine turns passive digital content libraries into active inventory for global businesses. The Reach Engine platform delivers both short and long-form content to the devices and media that audiences are using and consuming, including emerging platforms that, until now, have had limited viewership. Reach Engine manages millions of digital video files every month. Founded in 2000, Levels Beyond is privately-held and headquartered in Denver.

Media Contact:
Kelli Flores
104 West Partners

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