Eliminating Silos in Sports
Sports teams and leagues provide nearly endless opportunities for creating compelling content. When internal groups share access to that content, everyone wins.
All too often, different departments across an organization operate independently from each other, failing to pool resources that could save significant time and money.
Taking a page from the entertainment industry playbook, and making content available to all departments within an organization is the first step towards eliminating silos.
A centralized media inventory with a metadata tagging system that allows easy search and retrieval, decreases wasteful practices while increasing creativity.
Eliminating silos not only boosts efficiencies, but enables a measurable media ROI while promoting collaborations and a more unified approach to brand messaging.