Building and Keeping Audiences

Today’s sports fans want to be more than passive spectators, they want to engage with teams and players through social media, year-round.


Sports leagues have never had to work so hard to build new loyal fanbases. There is no longer an off-season, as fans expect continual visibility into team and player activities.


Sports teams and leagues that want to build and keep audiences must put solid resources into a regular media production programs, both during, before, and after the regular season.

Developing a calendar around events is a starting point for generating media, leading up to and following, moments of interest to fans who want more than just game-day coverage.

All players, not just the super stars, are a source of interesting stories with the potential for building and keeping new audiences. A robust media production platform to manage content is a key tool for success.

Download: Building and Keeping Audiences

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