How to Make Metadata Serve You
More than 10 years ago, an organization called IDC found that “knowledge workers spend from 15% to 35% of their time searching for information.” As the volume and complexity of information has expanded inside of our organizations, that search time just wastes more and more time.
Our organizations are not slowing down in our capture of video, images and documents, so what do we do to help our employees spend less time searching for what they need? It is paramount to the success of a business that staff have a good focus and understanding of the power of metadata, internalizing the fact that there is no “finish line” in adding metadata to intellectual properties.
Good metadata starts by conveying basic information about content, but that is just the beginning. Metadata supports search and retrieval, whether and how content assets can be used, streamlines repurposing of assets, tracks revisions, number and ways content was used, statistical information, identifying similar content, content liabilities, media export tracking, identification of people, places and things in the content, and so much more.
Today, as many industries are internalizing media asset management workflows into their organizations, there is a common pushback from those who are used to working one way, and now are being asked to work another. Often it boils down to helping employees understand that the “extra” metadata work they do today will make it possible for the company to work more efficiently in the future.
Levels Beyond has seen customers learn that it can be difficult to get staff to be motivated to add work to their day for a nebulous benefit. We have spent some time thinking about how to help our customers solve this problem, and have some ideas to present via professional motivator and speaker Mr. Maxim Jago. He will open the 2nd Screen Summit: SPORTS conference, giving company leaders valuable information on how to inform and excite staff across an organization about the new information economy power and purpose of metadata.
Please join us at 10am at 230 Fifth Avenue Penthouse, NYC on July 28th and stay for an afternoon of fantastic information from the 2nd Screen Summit.
RSVP for Maxim Jago’s presentation: Here.