When it was announced that FOX Sports had paid $425 million for the 2018 and 2022 FIFA World Cup, questions circulated as to whether the network could get a return on the investment. It’s a huge gamble that remains unanswered, especially after Team USA’s Men’s team was eliminated in October by Trinidad and Tobago.

As they say, the show must go on, even with Team U.S.A.’s embarrassing qualifier fail almost assuredly putting a drag on ratings and viewership when the World Cup airs live on FOX and FS1 from June 14-July 15 from Russia. The network is hoping that the continued interest in soccer in the U.S. goes beyond nationalism, and will be pulling out all the stops on the tech side to keep you glued to the games.

Pin It on Pinterest

Share This