DENVER – Levels Beyond, creators of Reach Engine, a software platform providing streamlined media-management, distribution, optimization and monetization capabilities for video, today announced the hiring of a new chief operating officer. Christy King, former vice president of technology research and 9-year veteran of Zuffa LLC, the parent company of famed sports juggernaut Ultimate Fighting Championship®.
King brings over 25 years of production and media workflow experience to the rapidly expanding media management software creator Levels Beyond. Looking for a leader with a proven success record in media technologies, the Denver-based company found King to be a hands-on executive, who came up through the ranks of documentary films, news production, and live sports television, bringing an in-depth understanding of how live and pre-recorded media is created and distributed.
In the last year, Levels Beyond has taken on the fascinating challenge of integrating media management systems with NHL and NASCAR, numerous stateside sports teams and European Pro leagues. “We feel like we have really grown to show a strong base of solving problems for the sports and news businesses,” said Art Raymond, CEO of Levels Beyond. “Christy has been working at the forefront of technology for many years, leading teams from ideation all the way through to launch, repeating the cycle of technical successes in one of sports’ hottest properties. We are thrilled to bring her organizational style and media business expertise into our team to make our success scale to achieve our strategic goals.”
“I have had the great pleasure of watching Levels Beyond grow from a few guys with great ideas, to a 50+ person team with more than 50 of the savviest media customers,” said Christy King. “I am excited to have the right skill set to help Levels Beyond grow to enable their customers to increase revenue while constantly adapting to today’s wild media marketplace.”
“The media distribution process changes nearly monthly. It is an incredibly exciting and challenging time to be a content creator,” said Raymond. “Levels Beyond has a unique and proven media management solution, and we can’t wait to show our customers new tools to help them get the most revenue and reach from their media,” said King.
In addition to her explosively successful years with the UFC, she was also an award-winning commercial producer, web developer, documentary producer, editor and writer. She is also CTO of her own complimentary startup in the mobile space called VidLasso.
About Levels Beyond
Levels Beyond is the company behind the Reach Engine content inventory platform. Reach Engine turns passive digital content libraries into active inventory for global businesses. The Reach Engine platform delivers both short and long-form content to the devices and media that audiences are using and consuming, including emerging platforms that, until now, have had limited viewership. Reach Engine manages millions of digital video files every month. Founded in 2000, Levels Beyond is privately held and headquartered in Denver.