Kroger needed a system to share content from brand suppliers and internal developers for training, sales, marketing and store displays.
The material had to be shared for different reasons by different departments.
Supporting various content delivery teams from one shared content inventory would be a huge plus.
Reach Engine knows that content inventory in one place gives Kroger a great advantage for its more than 2,700 locations and 24 subsidiaries.
This platform clarifies where content is used and reused, identifies where content is captured and determines where it can be shared in other locations.
This collaboration in the creation and reuse of expensive video content saves money.