Disney ABC had to meet the objective to deliver all digital programming worldwide.
It was nearly impossible to coordinate worldwide marketing so moving all marketing teams to a a cohesive platform was next.
They wanted a commercial dynamic clipping tool to replace Twitter/Snappy.
Reach Engine and an internal staff of 4 supports the worldwide digital distribution of content, a volume of content run by vendors like Vubiquity – utilizing a staff of 200.
All marketing departments use Reach and are moving to our cloud and SaaS applications for collaborate, media planning and delivery management.
Live clipping is being extended across all live shows, and will be expanded to other units of Disney Digital.
Disney | ABC CASE STUDY
Read how Disney | ABC combined the power and services of Reach Engine to get their massive content on everything, everywhere, becoming one of the world’s most sophisticated content factories running today.