Levels Beyond 2014 Consumer ResearchCreators of the Reach Engine content inventory platform
Brands Not Meeting Consumer Desire for Video
Levels Beyond surveyed more than 1,000 people in the United States and more than 500 marketers, and the results are detailed in the following report.
The report provides insight into not only how people consume video online, but how those videos can change opinions and can drive purchasing decisions. The study focused on three areas:
- The changing way consumers are interacting with video
- The evolving role of brand video
- The role of video in driving brand loyalty
The research offers brand managers and marketing partners a chance to dig deeper into these points related to varying channels and devices, including mobile and social channels.